I help consumer brands find customers profitably, through paid media, social and marketplaces like Amazon and TikTok Shop. For ten years I led performance at thortful, taking it from 200 customers to 6 million.
Most brands start with a clear answer on whether a channel is worth it. From there I can build it with you, or join your team part-time to lead growth.
Fixed fee. Credited against launch work if you go ahead.
Project fee. Scoped after the audit.
Monthly retainer. One to three days a week.
I spent ten years as Head of Performance at thortful, the online greeting card marketplace. I sat on the management team and worked closely with the founders on company strategy.
I've seen growth from both ends. In the early days I built the teams, tools and processes from scratch. Later, as the market changed, I shifted our focus towards keeping customers as well as winning them.
The work I enjoy most mixes creative ideas with careful analysis: campaigns, products and new platforms, judged on the numbers.
Built an acquisition model that paid back within four months, during thortful's start-up phase.
Took Google, Meta and TikTok from new accounts to mature, always-on activity, and tested affiliate, programmatic and influencer marketing.
Built thortful's Amazon and TikTok Shop channels into a £1m revenue stream.
Led the social team behind several viral videos, and helped designers create bestselling cards.
Built a Python tool that creates static ads from templates, saving hundreds of design hours.
Tell me about your brand and what you want to achieve. You'll come away with at least one useful idea, whatever you decide.
An audit or proposal with the numbers behind it, so you can decide with confidence.
I set things up and hand over, or stay on to lead growth alongside your team.
Book a free call and I'll give you a straight answer, even if it's "not yet".